Michael Winstrom – GxMed Healthcare

From 8 to 10 October, GxMed was present at CPHI 2024, the world’s most important pharmaceutical event, held at the iconic Fiera Milano exhibition centre in Milan. This year was special as CPhI celebrated its 35th anniversary with a huge turnout: more than 2,500 exhibitors and 45,000 professionals from over 170 countries.

The event was the perfect setting to reconnect with our existing customers and meet potential strategic partners. Networking was key to exchanging ideas and planning future collaborations. And, of course, the breaks were the perfect excuse to do some team building and enjoy the atmosphere with a refreshing Aperol Spritz.

We are proud to have presented GxMed’s values and innovative solutions to companies from all over the world. We have come back with new and exciting opportunities for collaboration that will drive our growth in the coming months.

We would like to thank everyone who joined us at the event and shared their time with us – we are more than ready for what is to come and have already marked CPHI 2025 in Frankfurt in our calendars!

WhatsApp Image 2024-10-15 at 11.31.26 (2)

In October 2023 the company decides to update its corporate and visual identity after 15 years with the same logo and corporate colors.

After months of meticulous work and strategic planning, we are delighted to introduce our refreshed look, which reflects our ongoing evolution and solid commitment to excellence in the field of generic medicine.

Our new design represents our dedication to innovation, quality, and progress. With a fresh and modern approach, this visual transformation reflects our forward-thinking vision.

Our name

We have decided to retain the company’s current name.

The name “GxMed Healthcare” summarizes the essence and focus of our pharmaceutical company specializing in the distribution of generic drugs. “Gx” is the abbreviation commonly associated with “generics”, reflecting our dedication to supplying high quality generic drugs to our customers. On the other hand, “Med” is derived from “medicines,” emphasizing our fundamental commitment to health and wellness through pharmaceutical solutions. Together, “GxMed Healthcare” communicates our mission to excel in the generic pharmaceutical industry by supplying only high quality generic drugs manufactured in Europe.

Our logotype

As for the company logo, we have kept the same structure while incorporating a more modern sans-serif typography. This typeface presents a geometric structure and a minimalist design, granting a professional and clean look for the brand.

To improve the legibility and highlight keywords like “GX” and “Med”, we have introduced a differentiation between bold and light typography.

Additionally, we have unified the “G” and “X” elements within the logo to achieve a cohesive look and feel.

Furthermore, we have made slight adjustments to the colors to refresh the overall aesthetic while maintaining brand continuity.

Our colors

After careful consideration, we have opted to maintain our current colors while making slight adjustments to their tonality to uphold the GxMed identity.

ORANGE– Energy, Vitality, Optimism, Dynamism
Orange remains our primary corporate color, symbolizing energy and vitality. It represents GxMed’s dynamic spirit and enthusiasm for innovation and progress in the medical field.

GRAY – Professionalism, Neutrality, Stability, Sophistication
Our second primary corporate color is gray, chosen for its association with professionalism and stability. It emphasizes GxMed’s commitment to reliability and excellence in the medical industry.

WHITE – Purity, Cleanliness, Simplicity, Transparency
BLACK– Elegance, Authority, Expertise, Sophistication
Black and white represent our secondary colors, which appear in our corporate applications to symbolize our key values such as quality and reliability.

By emphasizing these attributes, we aim to illustrate how GxMed’s corporate colors have become more than an aesthetic choice: they communicate our core values and identity in a comprehensive manner.

CPHI MILAN 2024

GxMed Healthcare updates its visual identity

Our name

Our logotype

Our colors